The Corporate Blogging Book [Updated Edition With a New Preface] by Debbie Weil

Author:Debbie Weil
Language: eng
Format: mobi
Tags: finance, Business
ISBN: 1591841259
Publisher: Voxie Media / WordBiz.com, Inc.
Published: 2014-01-11T14:00:00+00:00

* * *

Does Your Company Blog Need to be Controversial?

By Kevin Holland, VP, Air Conditioning Contractors of America

Organizational blogs and personal blogs are two different animals.

It's long been an accepted truth that a good way to build traffic to a personal blog is, in fact, to pick a fight with someone. Let's not forget that politics created the blogosphere as we know it, not business. Controversy sells. Get a good back-andforth between a few bloggers with spittle flying between posts, and eyeballs will follow the conversation.

But an organizational blog exists for a reason other than drawing traffic. It exists to support the organization, to sell a product, to engage a constituency, to meet a mission. Picking fights for the sake of drawing eyeballs for their own sake doesn't do any of those things.6

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.